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It is estimated that less than a hundredth of the world’s built space is designed by architects. As members of the community, this limited contribution has been the cause of some discontent to us. So, in 2013, when HSMI, the R&D cell of the Housing and Urban Development Corporation (HUDCO) accepted our proposal for a project aimed at exploring the affordable housing space, we were excited at what we saw as a precious opportunity to push the boundaries of our profession, to design for ‘the other 90 percent’ and to truly innovate.